BCBGeneration
The French term ¨bon chic, bon genre¨, or BCBG, was first applied in the 80s and translates to ¨good style, good attitude¨. Now BCBGis synonymous with the chic, trendy, and unique clothing of BCBGeneration.
Originally designed to bring the sophistication of European fashion to American women, BCBGeneration clothing did just that. Created by Max Azria after moving to the United States from Tunisia, BCBG's popularity quickly spread from the West Coast to becoming internationally known in the fashion world.











